Events | September 3, 2021

Roschier and BrandWorxx joint event: Brands in corporate acquisitions

We look forward to welcoming you to this event, jointly hosted by Roschier and BrandWorxx, where we will discuss the role of brands and branding in corporate acquisitions. How should a brand, as an independent and important asset, be handled? How can you increase the value of a brand by leading, utilizing and developing it smartly and how can a thorough brand analysis benefit both parties in a corporate acquisition?

When: Tuesday 21.9.2021 at 8:30-11:00
Where:  Jura-Sali, Kasarmikatu 21 B, Helsinki or by livestream

The speakers are seasoned corporate transactions experts and branding specialists: Professional board members Sanna Suvanto-Haarsae and Anne Korkiakoski,  Partners Markku Tuominen, Rainer Hilli and Tero Jormanainen, Roschier, and Senior Consultant Roope Jääskeläinen and CEO Jari Taipale, BrandWorxx.


8:30- 9:00 Breakfast for those attending in person
9:00-9:15 Welcome and introduction by Tero Jormanainen, Partner, Roschier.
The value of legally protecting a brand. Markku Tuominen, Partner,            Roschier. The impact of the brand on a company’s financial performance.  Roope Jääskeläinen, BrandWorxx.
10:00-10:45 Panel discussion. Sanna Suvanto-Harsaae, Anne Korkiakoski, Rainer          Hilli, Jari Taipale. Moderated by Tero Jormanainen.
10:45-11:00 Summary and thank you. Tero Jormanainen.

Last day of registration: Tuesday 14 September. Please note that the event is in Finnish. If you have questions or would like attend the event, please email us at