Markku Tuominen

Partner, Helsinki

Markku Tuominen is a Helsinki-based Partner and Head of Roschier’s Brand Protection practice. He has worked in the IP field since 1999, and has extensive experience in developing strategies to protect and defend clients’ intellectual property. He also has extensive experience in matters relating to trademarks, trade and domain names, design rights, copyrights and marketing law from IP prosecution to IP enforcement. Markku’s practice also focuses on IP litigation, disputes, valuation and portfolio management. He is an authorized trademark attorney in Finland.

Markku has acted both for domestic and foreign globally operating clients representing a wide range of brand intensive industries in the fields of entertainment, fashion, design and IT. He regularly assists clients in managing their IP portfolios and advises on the use of different schemes to protect IP.

Markku lectures regularly at IP seminars and writes expert articles on intellectual property related topics. He has also written books relating to IP. His previous work experience includes working as a Deputy Managing Director and Head of Benjon Legal of Benjon Ltd., an internationally recognized top-tier IP law firm, which became part of Roschier in 2012.

Markku is recognized as one of the leading experts in Finland within intellectual property and trademarks by Chambers Europe, Chambers Global, Who’s Who Legal, Managing IP (IP Stars) and WTR. In addition, Who’s Who Legal ranks Markku as a Global Leader in Trademarks (2022) and one client comments: “Markku Tuominen is great with clients and brings over 20 years of experience with IP prosecution and enforcement briefs” (Who’s Who Legal, 2021).

According to clients, Markku is “very experienced and competent in his field and always very responsive”; he is “always easy and straightforward to work with” (Chambers Global, 2023). Markku is “a very experienced trademark lawyer” (Chambers Global, 2022) who is “highly intelligent as a strategist, as well as a delight to work with” (WTR 1000, 2019) and clients describe him as a “skilled all-round lawyer for the creative field” (Chambers Europe, 2019) as well as “talented, thoughtful and creative, he performs superbly in court” (WTR 1000, 2020). Clients also highlight that he “always manages client expectations; he conducts thorough risk analyses and fights in their best interests” (WTR 1000, 2020). He is also praised for being able to think beyond what is expected of him” (The Legal 500, 2020). 

Markku is also the exclusive winner of the International Law Office (ILO) Client Choice Award for Trademarks in Finland in 2021, 2018 and 2015. One interviewed client comments: “In the arena of brand protection, I cannot think of a better choice than Markku. He is logical, business-minded and intelligent.” (ILO Client Choice Awards, 2015).

Markku Tuominen’s experience includes advising:

  • Clients in complex trademark, trade name and marketing law disputes in court proceedings;
  • In numerous IP portfolio reviews to achieve cost savings for globally operating Finnish clients;
  • As an IP expert in several band valuation projects;
  • In creation of several IP strategies for brand protection.

Roschier, Partner (2012-)
Benjon Oy, Partner, Deputy Managing Director (1999-2012)
District Court of Riihimäki, Court Fiscal (1999)
District Court of Kokemäki, Notary (1998-1999)
City of Salo, Legal Counsel (1997-1998)

Member of the Finnish Bar Association
Member of the International Trademark Association (INTA)
Member of the European Communities Trade Mark Association (ECTA)
Member of the Association of European Trade Mark Owners (MARQUES)
Member of the Finnish Association for Industrial Property Rights (STY)
Member of the Association of Finnish Patent Attorneys (SPAY)
Member of the Finnish Anti-Counterfeiting Group (FACG)

IPR University Center Association, Deputy member of the Board (2018-2019)

“IPR käytännönläheisesti” (“IPR in practice”) with A. Uhlbäck, M. Aalto-Setälä and C. Sundman, Kauppakamari 2016

“Hyödynnä tavaramerkkiäsi lisensoiden” (“Capitalize on your trademark through licensing”), Mainostajien Liitto, Helsinki 2007

“Tavaramerkki- ja muut immateriaalioikeudet kansainvälisessä kaupassa” (“Trademarks and other intellectual property rights in international trade”), in Kansainvälisen kaupan käsikirja, editor Anni Pasanen, Helsinki 2005, s. 563–640

“Mainostajan tavaramerkkiopas” (“The advertiser’s guide to trademarks”), Mainostajien Liitto, Helsinki 2003

“Loppuvatko tavaramerkit?” (“Will trademarks cease to exist?”), IPR info 2/2002, pp. 20–22

“Immateriaalioikeuksien arvon vakuuttaminen” (“Insuring the value of intellectual property rights”), Defensor Legis 1/2002, pp. 97–110

“Teollisoikeuksien arvonmäärityksestä” (“On the valuation of industrial rights”), Keksintöuutiset 1/2002, p. 7

“Riitojen ratkaisu kansainvälisessä sovittelu- ja välimiesprosessissa” (“Settlement of conflicts in international arbitration and mediation proceedings”), Vientijuridiikkaa 6/2001, pp. 10–14

“Teollisoikeuksien avulla rahoitusta” (“Financing by means of industrial rights”), Keksintöuutiset 2/2001, pp. 8–11

“Teollisoikeudet vakuutena” (“Industrial rights as collateral”), Werner Söderström lakitieto, Vantaa 2001

“Äänimerkin suojaamisesta tavaramerkkinä Suomessa ja Euroopan yhteisössä” (“On protecting the soundmark in Finland and the European Community”), IPR info 2/2000, pp. 8–9

“Äänimerkin suojaaminen tavaramerkkinä Suomessa ja Euroopan yhteisössä” (“Protecting the soundmark in Finland and the European Community”) in “Teollisoikeudellisia kirjoituksia IV”, publication series of the University of Turku on private law No. A:101, editor Ari Saarnilehto, Turku 2000, pp. 9–50

University of Turku, LL.Lic (2003)
University of Turku, LL.M. (1997)

English, Finnish, Swedish

Highly intelligent as a strategist, as well as a delight to work with.

WTR 1000