Marketing & Consumer

Our aim is to give you constructive, pragmatic and proactive advice. We always strive to find a solution and to truly understand the business and industry of the companies we work with, as well as their drivers.

Broad experience, knowledge and our global contacts enable us to resolve your issues quickly, across a number of jurisdictions. Our practice is recognized as one of the leading marketing and consumer law practices in the Nordic region, and our lawyers have a wealth of experience of acting for leading international and domestic brand owners in numerous industries, excelling both in commercial work and in disputes.

In order to offer you the advice you need, we work seamlessly between our offices in Sweden and Finland, with other practice areas in our firm, and together with other leading law firms around the world.

Very active, agile and responsive office which understands customer needs.

The Legal 500, Intellectual Property

As Roschier is the Finnish member of Global Advertising Lawyers Alliance (GALA, an international network of independent law firms specializing in advertising and marketing law), our lawyers have access to some of the best expertise in marketing and advertising law in over 50 countries.

Practice-related services
  • Assessing marketing and advertising campaigns for advertising agencies and companies
  • International coordination of marketing clearance
  • Marketing and consumer regulatory advice
  • Data privacy advice, including customer loyalty programs, profiling and social media issues
  • Litigation before the Market Court, Civil Courts and Self-Regulatory Boards of the Industry
  • Handling consumer complaints
  • Product safety advice
  • Contacts, discussions and negotiations with authorities
  • Administrative proceedings
  • Product labeling, including CE marking
  • Nutrition, health and related claims
  • Product classification issues
  • Product recall campaigns, including international coordination
  • RAPEX issues
Recognitions

Roschier’s Marketing & Consumer practice is top-ranked by leading international independent legal directories, including Chambers Europe, The Legal 500, WTR1000, MIP IP Stars and IAM Patent 1000. The firm has also won several prestigious awards, including the following most recent awards:

  • The Lawyer European Awards: European Law Firm of the Year in 2023;
  • The Lawyer European Awards: Law Firm of the Year: Northern Europe in 2023;
  • LMG Life Sciences Awards: Nordic Firm of the Year in 2023;
  • Managing IP Awards: Patent Disputes Firm of the Year for Finland in 2023;
  • Chambers Europe Awards: the Law Firm of the Year for Finland in 2022;
  • Regi: Law Firm of the Year for Sweden in 2021;
  • Managing IP Awards: the Trade Mark Contentious Firm of the Year for Finland in 2021;
  • Global IP Awards: the Trademark Litigation Firm of the Year for Finland in 2020; and
  • Managing IP Awards: the Copyright & Design Firm of the Year for Finland in 2020.

This is what clients say about us:

“It is an extremely sophisticated IP team that has the ability to advise on multiple legal aspects of a problem, including the tax, corporate and dispute resolution aspects of an IP topic.”
– Chambers Global 2023, Intellectual Property

“The service is high quality.”
– Chambers Global 2023, Intellectual Property

“Roschier is very proactive and responsive to client needs. They think outside of the box and are able to provide new points of view.”
– The Legal 500 2023, Intellectual Property

“Individuals make an effort to understand client’s business and provide tailored solutions. Understanding of client’s field of business is a key difference to other law firms.”
– The Legal 500 2023, Intellectual Property

“They are good communicators making sure they understand the client’s need and adapt accordingly. They have a very good understanding of technical and legal matters.”
– Chambers Global 2023, Intellectual Property

“Members of the team have a solid knowledge of patent law combined with great technical understanding. I am impressed by both senior and junior staff.”
– Chambers Global 2023, Intellectual Property

“Roschier always provides fast and accurate advice as well as pragmatic and business-oriented solutions.”
– Chambers Global 2023, Intellectual Property

“Roschier’s team has a great ability to tackle complex challenges and simplify them for clients.”
– Chambers Global 2023, Intellectual Property

“Very strong IP practice which can handle all types of matters from IT and privacy to more traditional IP matters. Always provides very transparent billing and ensures that the client feels that they got value for money.”
– The Legal 500 2023, Intellectual Property and Media

“Working close with their clients. Provides solid and usable advice with a business minded approach.”
– The Legal 500 2023, Intellectual Property and Media

“In my experience, the Roschier team has, above all, excelled in the interaction with me as a patent attorney in the understanding and appreciation of the technology side that is almost always an aspect in patent related litigation and transactions. Working together has also always been pleasant.”
– The Legal 500 2023, Intellectual Property and Media

“What can I say, Roschier’s IP practice is a veritable powerhouse, equally dominating in contentious and non-contentious work.”
– The Legal 500 2023, Intellectual Property

“Roschier team takes the time to be proactive and to understand its client’s business and pain points. They provide state-of-the-art deliverables, but at the same time advise on a practical level. In addition to legal know-how, Roschier’s team has impressive technical understanding that has been a considerable advantage.”
– The Legal 500 2022, Intellectual Property

“Roschier’s intellectual property practice is capable to lead and manage complex cross-border IP litigation. Their IP lawyers are pragmatic and able to communicate with non-lawyers and, especially, with the management.”
– The Legal 500 2022, Intellectual Property

“A wonderfully talented team with great legal minds and business acumen. The leading intellectual property practice in Finland and a key part of our multi-jurisdictional patent dispute teams. A truly trusted adviser.” 
– The Legal 500 2022, Intellectual Property

“Their ability to deliver according to strategy, and their excellent skills in the domain allow the client to get real value.”
– The Legal 500 2022, Intellectual Property

“The team is unique in that they are very easy to work with and have an excellent understanding of the business, the clients, the competitors, the courts and its own role. They work and switch seamlessly between the microlevel and macrolevel.”
– The Legal 500 2022, Intellectual Property

“Excellent combination of business acumen and legal analyses.”
– The Legal 500 2022, Intellectual Property

“Roschier lawyers are pragmatic and always suggest strategic solutions.”
– Chambers Europe 2022, Intellectual Property

“I am impressed by Roschier’s creativity and ability to quickly decide how to deal with tricky situations.”
– Chambers Europe 2022, Intellectual Property

“Roschier takes a problem off your hands and fix it so you can focus on your real job.”
– Chambers Europe 2022, Intellectual Property

“Sources praise the law firm’s understanding of global dynamics.”
– Chambers Europe 2022, Intellectual Property

“Roschier Attorneys is an instrumental partner to any company looking to create brand protection strategies and execute them worldwide.”
– WTR 1000 2021

“A great international network of professionals able to help in all situations and bringing excellent results.” 
– Chambers Europe 2021, Intellectual Property

“It’s always comforting when a matter is in their hands.” 
– Chambers Europe 2021, Intellectual Property

“You feel like a VIP every day.” 
– Chambers Europe 2021, Intellectual Property

“Intelligent, adaptable and business-minded.” 
– Chambers Europe 2021, Intellectual Property

“Very effective and efficient process; the lawyers always try to cut to the chase.” 
– Chambers Europe 2021, Intellectual Property

“A superb practice with capable and talented individuals that provide important contributions to multi-jurisdictional disputes.” 
– The Legal 500 2021, Intellectual Property

“They are very commercially minded and able to respond in a commercial manner which suits us.” 
– The Legal 500 2021, Intellectual Property

“We have good personal relationships in place with key employees who make an effort to understand our business and needs.”
– The Legal 500 2021, Intellectual Property

“Very competent and service-minded team, excellent understanding of our business and needs. Friendly and easy to work with. Proactive and good at ensuring that matters are dealt with on the level we need (and not unnecessarily over-worked). Knowledgeable and up to date with recent legal developments, excellent agreement drafting skills.”
– The Legal 500 2021, Intellectual Property

“Very experienced team. Benefiting from the cross-border capabilities. Excellent understanding of the market.”
– The Legal 500 2021, Intellectual Property

“We have enjoyed their ability to execute our agreed strategy, with a fantastic set of skills and experience. Their ability to co-operate with us efficiently and economically, has been key to our success, considering that we are a small company. Their knowledge on IP and litigation processes have helped us tremendously.” 
– The Legal 500 2021, Intellectual Property

“Roschier works extremely efficiently with our IPR issues, focusing on solving the cases at hand. The main difference to other firms lies in the efficiency of the resolutions.” 
– The Legal 500 2021, Intellectual Property

“Very service minded and helpful, especially in trying to see behind our stated needs to solve the questions at hand.” 
– The Legal 500 2021, Intellectual Property

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