Mikael Segercrantz
Partner
Office: Helsinki
Primary practices
Intellectual Property, Marketing & Consumer, Dispute Resolution, TMT, Corporate Compliance & Investigations
Languages
Swedish, Finnish, English
Profile

Mikael Segercrantz is a Helsinki-based Partner and Head of Roschier’s Marketing & Consumer practice. His practice focuses on intellectual property, regulatory matters and marketing & consumer law, including litigation. He has extensive experience in trademark litigation in Finland and before the European Court of Justice as well as in patent, copyright and design proceedings. Mikael has represented national and foreign companies in unfair competition lawsuits before the Market Court and self-regulatory boards of the industry as well as in administrative proceedings. 

Mikael regularly advises clients, including international large brand owners, in various types of regulatory and marketing law questions, such as marketing campaigns and labeling issues, with a particular focus on the pharmaceutical, food and cosmetic industries. He has also handled and coordinated a number of product recall campaigns in Finland and the Baltic States.

He is the main contact for Finland in the Global Advertising Lawyers Alliance (GALA), an international network of independent law firms specialized in advertising and marketing law.

Mikael frequently writes and lectures on topics relating to IPR, trademark litigation, marketing & advertising as well as pharmaceutical regulatory issues.

Awards & rankings
Mikael is recognized as one of the leading experts in the country in intellectual property, including trademarks and patents, as well as in life sciences regulatory by international legal directories such as Chambers Europe, Chambers Global, IAM Patent 1000, Managing IP (IP Stars), Who’s Who Legal and WTR 1000. He has also been named the Best Lawyers' 2015 Intellectual Property Law "Lawyer of the Year" in Finland. Clients admire not only his work, but also his personability, saying: "His legal work is excellent and he's really an expert in the field. He is also easy-going and responsive." (Chambers Europe, 2017). He is also described as "a top trademark litigator" (WTR 1000, 2018) and an "enthusiastic, diligent lawyer with a focus on quality" (WTR 1000, 2015) and clients express a “very high level of trust” in his advice (Chambers Europe, 2018).
Career
Roschier (1997-), Senior advisor 2008-2010, Partner since 2010
Nokia Networks /Espoo, Visiting Lawyer (2001)
Memberships & professional appointments
Member of the Finnish Bar Association
Member of the International Trademark Association (INTA)
Member of the Finnish Association for Industrial Property Rights (STY)
Member of the Finnish Sports Law Association
Member of the Global Advertising Lawyers Alliance (GALA)
Member of AIPPI
Finnish Marketing Association, Lawyer Circle, Board member
Publications
Finnish chapter in "The International Comparative Legal Guide to: Pharmaceutical Advertising", co-author Johanna Lilja, Global Legal Group 2008-2009, 2011, 2013-2015
Finnish chapter in “Trade Mark Litigation – Jurisdictional comparisons”, editors Thierry Calame and Massimo Sterpi, The European Lawyer 2008
Education
University of Helsinki, LL.M. (1997)