Marketing & Consumer

Our aim is to give you constructive, pragmatic and proactive advice. We always strive to find a solution and to truly understand the business and industry of the companies we work with, as well as their drivers.

Broad experience, knowledge and our global contacts enable us to resolve your issues quickly, across a number of jurisdictions. Our practice is recognized as one of the leading marketing and consumer law practices in the Nordic region, and our lawyers have a wealth of experience of acting for leading international and domestic brand owners in numerous industries, excelling both in commercial work and in disputes.

In order to offer you the advice you need, we work seamlessly between our offices in Sweden and Finland, with other practice areas in our firm, and together with other leading law firms around the world.

Very active, agile and responsive office which understands customer needs. The Legal 500, Intellectual Property

As Roschier is the Finnish member of Global Advertising Lawyers Alliance (GALA, an international network of independent law firms specializing in advertising and marketing law), our lawyers have access to some of the best expertise in marketing and advertising law in over 50 countries.

  • Assessing marketing and advertising campaigns for advertising agencies and companies
  • International coordination of marketing clearance
  • Marketing and consumer regulatory advice
  • Data privacy advice, including customer loyalty programs, profiling and social media issues
  • Litigation before the Market Court, Civil Courts and Self-Regulatory Boards of the Industry
  • Handling consumer complaints
  • Product safety advice
  • Contacts, discussions and negotiations with authorities
  • Administrative proceedings
  • Product labeling, including CE marking
  • Nutrition, health and related claims
  • Product classification issues
  • Product recall campaigns, including international coordination
  • RAPEX issues

Roschier’s Marketing & Consumer practice is top-ranked by leading international independent legal directories, including Chambers Europe, The Legal 500, WTR1000, MIP IP Stars and IAM Patent 1000. The firm has also won several prestigious awards, including the following most recent awards:

  • Global IP Awards: the Trademark Litigation Firm of the Year for Finland in 2020;
  • Managing IP Awards: the Trade Mark Contentious Firm of the Year for Finland in 2020 and the Copyright & Design Firm of the Year for Finland in 2020;
  • Chambers Europe Awards: the Law Firm of the Year for Finland in 2020;
  • Global IP Awards: the Patent Litigation Firm of the Year for Finland in 2019 and the Trademark Prosecution Firm of the Year for Finland in 2019; and
  • Who’s Who Legal Awards: the Law Firm of the Year for Finland in 2019.

This is what clients say about us:

“Very active, agile and responsive office which understands customer needs.”
– The Legal 500 2020, Intellectual Property

“The ultimate trademark protection practice in the Nordics belongs to Roschier. Its experts have a talent for problem solving and are all leaders within their respective fields.”
– WTR1000 2020

“Very to the point. Delivers the answers in a way that we as lawyers understand the deeper reasons and argumentation but also in a way that is easy for us to explain to the business organisation.”
– Chambers Europe 2020, Intellectual Property

“They are easy and fast to contact, they know the business, how we work and what we need from them.”
– Chambers Europe 2020, Intellectual Property

“They have enough resources and knowledge and a network of affiliates all over the world.”
– Chambers Europe 2020, Intellectual Property

“The team is quick to understand the technical issues and arguments.”
– Chambers Europe 2020, Intellectual Property

“The team is excellent. They are quick and communicate well.”
– The Legal 500 2020, Intellectual Property

“Unique skill set and dedication.”
– The Legal 500 2020, Intellectual Property

“Roschier is a leading law firm in Finland and in the Nordics. There is little that needs to be said about the high level of professional skills, which is well known and established. There is however an additional aspect that is perhaps less obvious: they do not seem to rest on their laurels, but continue to develop their competence and offering. The nice thing is that they often involve their clients in training and seminars, creating a better bond and also taking a role of social responsibility in raising awareness and competence in the local IPR and legal community. Many law firms use events as a way to show off their knowledge. Roschier’s message is rather ‘let’s grow together’.”
– The Legal 500 2020, Intellectual Property

“A very competent and service-minded team with an excellent understanding of our business and needs.”
– The Legal 500 2020, Intellectual Property and Media

“Knowledgeable and up to date with recent legal developments.”
– The Legal 500 2020, Intellectual Property and Media

“Considered by many to be the leading patent litigation firm in Finland.”
– IAM Patent 1000 2020

“When it comes to protecting intellectual property in the Nordics, Roschier is in a league of its own. More than 50 friendly, service-minded and proactive attorneys, who are consistently up to date on legal developments worldwide serve up holistic counsel in Sweden and Finland.”
– WTR1000 2020

“A top-notch firm with lawyers who are particularly knowledgeable in hi-tech and electronics.” 
– Chambers Europe 2019, Intellectual Property

“Clients highlight the team’s consistently high level of professional and interpersonal skills and its ability to talk the language of business.” 
– Chambers Europe 2019, Intellectual Property

“Roschier has one of the biggest and best trademark protection practices in Finland. Its team is really experienced and forward thinking and always finds a way to get an excellent result.” 
– WTR 1000 2019

“The competent, responsive and flexible team at Roschier assists with IP, marketing and media issues.” 
– The Legal 500 2019, Intellectual Property and Media

“Useful, hands-on advice throughout the proceedings, and several creative solutions.” 
– Chambers Europe 2019, Intellectual Property

“The team understands our industry and our business objectives.” 
– Chambers Europe 2019, Intellectual Property

“Roschier has an outstanding team for patent litigation and IP transactions. Hands down Tier 1, dominating the market.” 
– IP Stars 2018 – Patents

“The top-tier business law firm Roschier is respected by rivals for having a distinguished trade mark practice.” 
– IP Stars 2018 – Trade mark & Copyright

“Roschier is a Nordic branding powerhouse unhesitatingly labelled as a market leader. It can handle any trademark-related task you can throw at it; no matter the question, it serves up creative, commercially attuned solutions.” 
– WTR1000 2018

“We always find it easy to work with them; they are very service-minded and go above and beyond what we expect from a law firm.” 
– Chambers Europe 2018, Intellectual Property

“They did an admirable job at very short notice, being both responsive and attentive to detail.” 
– Chambers Europe 2018, Intellectual Property