Marketing & Consumer

• Assessing marketing and advertising campaigns for advertising agencies and companies
• International coordination of marketing clearance
• Marketing and consumer regulatory advice
• Data privacy advice, including customer loyalty programs, profiling and social media issues
• Litigation before the Market Court, Civil Courts and Self-Regulatory Boards of the Industry
• Handling consumer complaints
• Product safety advice
• Contacts, discussions and negotiations with authorities
• Administrative proceedings
• Product labeling, including CE marking
• Nutrition, health and related claims
• Product classification issues
• Product recall campaigns, including international coordination
• RAPEX issues

Roschier’s Marketing & Consumer practice is top-ranked by leading international independent legal directories, including Chambers Europe, The Legal 500, WTR1000, MIP IP Stars and IAM Patent 1000. The firm has also won several prestigious awards, including the following most recent awards:

• LMG Life Sciences Awards: Nordic Firm of the Year in 2023;
• Managing IP Awards: Patent Disputes Firm of the Year for Finland in 2023;
• Managing IP Awards: the Trade Mark Contentious Firm of the Year for Finland in 2021;
• Global IP Awards: the Trademark Litigation Firm of the Year for Finland in 2020;
• Managing IP Awards: the Copyright & Design Firm of the Year for Finland in 2020;
• Chambers Europe Awards: the Law Firm of the Year for Finland in 2022;
• Regi: Law Firm of the Year for Sweden in 2021; and
• Who’s Who Legal Awards: the Law Firm of the Year for Finland in 2020.

This is what clients say about us:

“It is an extremely sophisticated IP team that has the ability to advise on multiple legal aspects of a problem, including the tax, corporate and dispute resolution aspects of an IP topic.”
– Chambers Global 2023, Intellectual Property

“The service is high quality.”
– Chambers Global 2023, Intellectual Property

“Roschier is very proactive and responsive to client needs. They think outside of the box and are able to provide new points of view.”
– The Legal 500 2023, Intellectual Property

“Individuals make an effort to understand client’s business and provide tailored solutions. Understanding of client’s field of business is a key difference to other law firms.”
– The Legal 500 2023, Intellectual Property

“They are good communicators making sure they understand the client’s need and adapt accordingly. They have a very good understanding of technical and legal matters.”
– Chambers Global 2023, Intellectual Property

“Members of the team have a solid knowledge of patent law combined with great technical understanding. I am impressed by both senior and junior staff.”
– Chambers Global 2023, Intellectual Property

“Roschier always provides fast and accurate advice as well as pragmatic and business-oriented solutions.”
– Chambers Global 2023, Intellectual Property

“Roschier’s team has a great ability to tackle complex challenges and simplify them for clients.”
– Chambers Global 2023, Intellectual Property

“Very strong IP practice which can handle all types of matters from IT and privacy to more traditional IP matters. Always provides very transparent billing and ensures that the client feels that they got value for money.”
– The Legal 500 2023, Intellectual Property and Media

“Working close with their clients. Provides solid and usable advice with a business minded approach.”
– The Legal 500 2023, Intellectual Property and Media

“In my experience, the Roschier team has, above all, excelled in the interaction with me as a patent attorney in the understanding and appreciation of the technology side that is almost always an aspect in patent related litigation and transactions. Working together has also always been pleasant.”
– The Legal 500 2023, Intellectual Property and Media

“What can I say, Roschier’s IP practice is a veritable powerhouse, equally dominating in contentious and non-contentious work.”
– The Legal 500 2023, Intellectual Property

“Roschier team takes the time to be proactive and to understand its client’s business and pain points. They provide state-of-the-art deliverables, but at the same time advise on a practical level. In addition to legal know-how, Roschier’s team has impressive technical understanding that has been a considerable advantage.”
– The Legal 500 2022, Intellectual Property

“Roschier’s intellectual property practice is capable to lead and manage complex cross-border IP litigation. Their IP lawyers are pragmatic and able to communicate with non-lawyers and, especially, with the management.”
– The Legal 500 2022, Intellectual Property

“A wonderfully talented team with great legal minds and business acumen. The leading intellectual property practice in Finland and a key part of our multi-jurisdictional patent dispute teams. A truly trusted adviser.” 
– The Legal 500 2022, Intellectual Property

“Their ability to deliver according to strategy, and their excellent skills in the domain allow the client to get real value.”
– The Legal 500 2022, Intellectual Property

“The team is unique in that they are very easy to work with and have an excellent understanding of the business, the clients, the competitors, the courts and its own role. They work and switch seamlessly between the microlevel and macrolevel.”
– The Legal 500 2022, Intellectual Property

“Excellent combination of business acumen and legal analyses.”
– The Legal 500 2022, Intellectual Property

“Roschier lawyers are pragmatic and always suggest strategic solutions.”
– Chambers Europe 2022, Intellectual Property

“I am impressed by Roschier’s creativity and ability to quickly decide how to deal with tricky situations.”
– Chambers Europe 2022, Intellectual Property

“Roschier takes a problem off your hands and fix it so you can focus on your real job.”
– Chambers Europe 2022, Intellectual Property

“Sources praise the law firm’s understanding of global dynamics.”
– Chambers Europe 2022, Intellectual Property

“Very active, agile and responsive office which understands customer needs.”
– The Legal 500 2020, Intellectual Property

“The ultimate trademark protection practice in the Nordics belongs to Roschier. Its experts have a talent for problem solving and are all leaders within their respective fields.”
– WTR1000 2020

“Very to the point. Delivers the answers in a way that we as lawyers understand the deeper reasons and argumentation but also in a way that is easy for us to explain to the business organisation.”
– Chambers Europe 2020, Intellectual Property

“They are easy and fast to contact, they know the business, how we work and what we need from them.”
– Chambers Europe 2020, Intellectual Property

“They have enough resources and knowledge and a network of affiliates all over the world.”
– Chambers Europe 2020, Intellectual Property

“The team is quick to understand the technical issues and arguments.”
– Chambers Europe 2020, Intellectual Property

“The team is excellent. They are quick and communicate well.”
– The Legal 500 2020, Intellectual Property

“Unique skill set and dedication.”
– The Legal 500 2020, Intellectual Property

“Roschier is a leading law firm in Finland and in the Nordics. There is little that needs to be said about the high level of professional skills, which is well known and established. There is however an additional aspect that is perhaps less obvious: they do not seem to rest on their laurels, but continue to develop their competence and offering. The nice thing is that they often involve their clients in training and seminars, creating a better bond and also taking a role of social responsibility in raising awareness and competence in the local IPR and legal community. Many law firms use events as a way to show off their knowledge. Roschier’s message is rather ‘let’s grow together’.”
– The Legal 500 2020, Intellectual Property

“A very competent and service-minded team with an excellent understanding of our business and needs.”
– The Legal 500 2020, Intellectual Property and Media

“Knowledgeable and up to date with recent legal developments.”
– The Legal 500 2020, Intellectual Property and Media

“Considered by many to be the leading patent litigation firm in Finland.”
– IAM Patent 1000 2020

“When it comes to protecting intellectual property in the Nordics, Roschier is in a league of its own. More than 50 friendly, service-minded and proactive attorneys, who are consistently up to date on legal developments worldwide serve up holistic counsel in Sweden and Finland.”
– WTR1000 2020