Marketing & Consumer
Our aim is to give you constructive, pragmatic and proactive advice. We always strive to find a solution and to truly understand the business and industry of the companies we work with, as well as their drivers.
Broad experience, knowledge and our global contacts enable us to resolve your issues quickly, across a number of jurisdictions. Our practice is recognized as one of the leading marketing and consumer law practices in the Nordic region, and our lawyers have a wealth of experience of acting for leading international and domestic brand owners in numerous industries, excelling both in commercial work and in disputes.
In order to offer you the advice you need, we work seamlessly between our offices in Sweden and Finland, with other practice areas in our firm, and together with other leading law firms around the world.
The Legal 500, Intellectual PropertyVery active, agile and responsive office which understands customer needs.
As Roschier is the Finnish member of Global Advertising Lawyers Alliance (GALA, an international network of independent law firms specializing in advertising and marketing law), our lawyers have access to some of the best expertise in marketing and advertising law in over 50 countries.
Practice-related services
- Assessing marketing and advertising campaigns for advertising agencies and companies
- International coordination of marketing clearance
- Marketing and consumer regulatory advice
- Data privacy advice, including customer loyalty programs, profiling and social media issues
- Litigation before the Market Court, Civil Courts and Self-Regulatory Boards of the Industry
- Handling consumer complaints
- Product safety advice
- Contacts, discussions and negotiations with authorities
- Administrative proceedings
- Product labeling, including CE marking
- Nutrition, health and related claims
- Product classification issues
- Product recall campaigns, including international coordination
- RAPEX issues
Recognitions
Roschier’s Marketing & Consumer practice is top-ranked by leading international independent legal directories, including Chambers Europe, The Legal 500, WTR1000, MIP IP Stars and IAM Patent 1000. The firm has also won several prestigious awards, including the following most recent awards:
- Chambers Europe Awards: Law Firm of the Year for Finland in 2024 and 2025;
- LMG Life Sciences Awards: Nordic Firm of the Year in 2024 and 2025;
- Managing IP EMEA Awards: Regional Nordic Firm of the Year in 2024 and 2025, and Patent Disputes Firm of the Year for Finland in 2024 and 2025;
- Global IP Awards: Patent Litigation Firm of the Year for Finland in 2024; and
- The Lawyer European Awards: The European Law Firm of the Year in 2023 and The Law Firm of the Year: Northern Europe in 2023.
This is what clients say about us:
“Roschier’s team is solution-oriented, pragmatic and easy to work with, providing hands-on advice in complex legal matters.”
– Chambers Global 2026, Intellectual Property
“Roschier’s team is solution-oriented, pragmatic and easy to work with, providing hands-on advice in complex legal matters.”
– Chambers Europe 2026, Intellectual Property
“Roschier’s practice stands out for its combination of deep legal expertise, commercial understanding, and a highly collaborative approach. The team is solution-oriented and consistently delivers advice that is both pragmatic and tailored to clients needs. Compared to other firms, their strength lies not only in technical excellence but also in their ability to understand the clients business context and long-term objectives.”
– The Legal 500 2026, Intellectual Property and Media
“What makes the firm unique compared to competitors is not only their technical excellence, but also their commercial awareness and sensitivity to the broader context in which legal advice is applied. For us, it has been invaluable that they integrate legal guidance with an understanding of financial considerations.”
– The Legal 500 2026, Intellectual Property and Media
“Roschier is clearly number one; there is not much question about that when it comes to IP in terms of size, breadth and profile of practice. It’s a no-brainer.”
– Chambers Global 2025, Intellectual Property
“The lawyers’ advice is very to the point and they always have suggestions based on their analysis. It’s very easy to reach them.”
– Chambers Global 2025, Intellectual Property
“The team is very solution and business-oriented, always providing easily understandable and practical advice. The response times are fast, and the team truly takes ownership of the client’s matter and ensures deadlines are met. As a client, you are assured that things are under control.”
– The Legal 500 2025, Intellectual Property
“They have a strong IP team that can handle complex questions. The group is big enough to reply to complex topics shortly. I enjoy working with them because they are responsive and easy to work with.”
– The Legal 500 2025, Intellectual Property
“Very good at understanding issues from a client perspective and rapid in comprehending related issues, such as the technology the client is working in.”
– The Legal 500 2025, Intellectual Property and Media
