Roschier advised Stora Enso in the sale of Selfly Store

Recent work|February 28, 2025

Roschier represented Stora Enso in the sale of Selfly Store, a market leader in intelligent vending solutions across Europe, to Husky Intelligent Fridges, a European market leader in connected commercial refrigeration.

Selfly Store provides merchants and customers with complete and easy-to-set-up smart vending machine solutions. The smart vending machines are developed and produced in Finland and are used by more than 100 companies in over 20 countries across Europe.

The divestment allows Stora Enso to streamline its focus on renewable packaging, biomaterial, and wood industry products while Husky Intelligent Fridges together with Sefly Store aims to redefine the landscape of intelligent vending and commercial refrigeration.

Roschier’s core advisory team comprised Jouni Salmi, Santeri Naukkarinen, Elina Sorjonen, and Emma Swahne.