Jouni Salmi

Partner, Helsinki

Private Equity, Private M&A, Public M&A


Jouni Salmi is Head of Roschier’s Private M&A practice and co-Head of the Public M&A practice in Finland. He has extensive experience in complex multi-jurisdictional transactions, including industrial carve-outs and divestments, involving both industrial clients and private equity sponsors. Jouni has acted for numerous listed companies, private equity sponsors and multi-national corporations, and he has in-depth knowledge in a wide variety of industry sectors such as forest, telecommunications and payment industries. His previous work experience includes working as in-house counsel for a major telecommunications operator in Sweden and Finland.

Jouni has extensive knowledge of both the Finnish and Swedish M&A market, and he has completed numerous deals in Finland and Sweden as well as in other jurisdictions. He is a member of the Bar Association in both Finland and Sweden, and holds an LL.M degree from the University of Brussels.


Jouni is ranked Band 1 in Corporate/M&A in Finland by Chambers Global and Chambers Europe. He is also recognized as one of the leading experts in corporate/M&A in Finland by international legal directories such as The Legal 500, IFLR1000 and Who’s Who Legal.

This is what clients say about Jouni:

“Jouni Salmi is knowledgeable and skilled.”
– Chambers Global 2024, Corporate/M&A

“He is the only go-to lawyer in Finland.”
– Chambers Global 2024, Corporate/M&A

“Jouni is always solution-oriented.”
– Chambers Global 2024, Corporate/M&A

“Jouni Salmi is an extremely seasoned M&A lawyer with great judgement and maturity.”
– The Legal 500 2024, Commercial, Corporate and M&A

Jouni Salmi is always tempered, a good negotiator and solution maker. A great player to have on your side on a high-stakes transaction.
– The Legal 500 2024, Commercial, Corporate and M&A

“Very pleasant to deal with, extremely professional.”
– IFLR1000 2023/2024 (33rd edition)

“Go-to partner for M&A work in Finland. Soft spoken, extremely experienced and knowledgeable, always available and solutions-driven.”
– IFLR1000 2023/2024 (33rd edition)

“He is exceptionally responsive and committed to the client. He is also highly skilled at navigating complexities in a transaction.”
– Chambers Global 2023, Corporate/M&A

“Excellent negotiator, has a very deep knowledge of the market, committed and creative, a great partner to have on your side for high level transactions.”
– The Legal 500 2023, Commercial, Corporate and M&A

Work highlights

Jouni Salmi’s experience includes advising:

  • Tietoevry in the strategic review, planned demerger and listing or sale of its Banking business;
  • Brown-Forman in the sale of Brown-Forman Finland Oy, owner of the Finlandia vodka brand, to Coca-Cola HBC;
  • Metso in the acquisition of Ab A. Häggblom Oy;
  • Vipps in its business combination with MobilePay, creating one of the largest mobile wallets in Europe;
  • Outokumpu in the divestment of the majority of its Long Products business operations to Marcegaglia Steel Group;
  • InfraVia Capital Partners in the sale of Aurora Infrastructure Oy to the funds managed by Equitix;
  • Neste in the establishment of a joint venture with Marathon Petroleum for production of renewable fuels;
  • Telia in the SEK 5,500 million sale of 49% stake in its towers business in Sweden to Brookfield and Alecta;
  • IK Partners in the acquisition of Renta Group Oy from Intera Partners;
  • Wolt in the EUR 7 billion sale of the company to DoorDash;
  • Telia in the EUR 722 million sale of part of its tower business in Norway and Finland;
  • Suomen Autokauppa (Saka) in connection with Ilmarinen’s and ELO’s investments in Saka;
  • First Sentier Investors in the sale of 40% interest in Caruna to Ontario Teachers’ Pension Plan Board and KKR;
  • Akzo Nobel N.V. in its EUR 1.4 billion public competing proposal for a tender offer for all shares in Tikkurila Oyj;
  • Neles in Alfa Laval’s EUR 1.7 billion recommended public cash tender offer for all the shares in Neles Corporation;
  • Boels Group in its public cash tender offer for Cramo Plc;
  • A-Katsastus Group and Bridgepoint in the sale of A-Katsastus Group to MB Funds;
  • Loxam S.A.S in its EUR 970 million public tender offer for Ramirent Plc;
  • Cognizant in the acquisition of Samlink;
  • Telia Company in the legal separation of Telia’s Finnish tele and data communication infrastructure into a separate company, Telia Towers Finland Oy through a partial demerger;
  • Investor consortium led by ANTA Sports Products Limited in the EUR 4.6 billion public offer for Amer Sports;
  • A-Katsastus Group Oy and Bridgepoint in the sale of A-Katsastus Group’s business operations in Sweden, Estonia, Latvia and Poland to IK Investment Partners;
  • Funds managed by CapMan Buyout in the sale of their holdings in Walki Group to One Equity Partners;
  • First State Investments in the sale of Digita Oy to Digital Colony;
  • Nets in the recommended all-cash takeover offer for Nets A/S by Evergood 5 AS, a newly formed company controlled by funds managed and advised by Hellman & Friedman LLC.

Roschier (2006-), Partner since 2010
TeliaSonera AB, Corporate Counsel (2003-2006)
Sonera Corporation, Senior Legal Counsel (2000-2003)
Law clerk, trained at the Bench (1998)
Brander & Manner Law Firm, Associate Lawyer (1997-2000)
Sampo Insurance Company, Claims Manager (1996)


Member of the Finnish Bar Association
Admitted to the EU Register of the Swedish Bar Association


University of Brussels, LL.M. (1997)
University of Turku, LL.M. (1996)


English, Finnish, Swedish

Jouni is exceptionally responsive and committed to the client. He is also highly skilled at navigating complexities in a transaction.

Chambers Global