International Comparative Legal Guide – Pharmaceutical Advertising 2026

Insights|July 31, 2026

The International Comparative Legal Guides provide practical, jurisdiction-specific guidance on laws and regulations across a wide range of practice areas. The recently published Pharmaceutical Advertising 2026 guide covers key issues in pharmaceutical advertising across 20 jurisdictions.

Partners Mikael Segercrantz and Johanna Lilja, together with Associate Anniina Uusitalo, have authored the Finnish chapter of the guide.

The chapter provides an overview of the Finnish regulatory framework and addresses current developments in pharmaceutical advertising. These include the expansion of over-the-counter medicine sales beyond pharmacies from January 2027, which is expected to raise new advertising questions as the range of retailers grows.

Read the Finnish chapter here.

ICLG – Pharmaceutical Advertising also covers advertising to healthcare professionals, gifts and financial incentives, hospitality and related payments, transparency and disclosure, and digital advertising and social media.

The International Comparative Legal Guides are published by Global Legal Group.