Supermetrics acquires Relay42 with the support of a Nordic headquarter counsel

Recent work|June 18, 2025

Roschier acts as headquarter counsel to marketing intelligence pioneer Supermetrics in its strategic acquisition of Relay42.

Supermetrics is a Helsinki-based scale-up with more than 360 employees worldwide. With its leading Marketing Intelligence Platform, Supermetrics partners with businesses to scale their marketing efforts and maximize the value of their data. Supermetrics already empowers more than 200,000 businesses across 120 countries and analyses 15% of global advertising spend.

Amsterdam-based Relay42 offers a Customer Data Platform (CDP) helping businesses to turn siloed customer data into personalized customer journeys.

The transaction will enable Supermetrics to offer enhanced capabilities through Relay42’s enterprise-grade CDP technology.

Roschier’s core team advising on the transaction comprised Tero Jormanainen, Wiljami Siitonen, Joel Smeds, Anton Odabasi, and Camilla Stelmacher.