Events | March 15, 2018

Roschier and the International Trademark Association (INTA) are hosting INTA Roundtable: 3D Trademarks – What´s New? 20 March 2018

Date: Tuesday 20 March 2018
Time: 9:00-10:30
Place: Roschier, Kasarmikatu 21 A, 00130 Helsinki

Moderator: Kaisu Korpua, Brand Protection Counsel, Roschier
Gustav Melander
Gustav Melander worked as a legal advisor at the Swedish Patent and Registration Office since 2008. On 5 March 2018, he joined Roschier as a senior brand protection lawyer. Between 2012 and 2016, he was a seconded national expert with both the Opposition Division and the 5th Board of Appeal at the EUIPO.

Pirjo Aro-Helander
Pirjo Aro-Helander is the Head of Division at the Finnish Patent and Registration Office, where she has worked since 2002. She is currently In charge of all processes and matters concerning trademarks and designs, including domestic and international cooperation and drafting of legislation.

As a result of the adoption of the new trademark package in the EU, 3D trademarks have become a hot topic, including the introduction of new rules on what can be included in the registration of these types of trademarks. The EUIPO has published a revised version of its Guidelines for Examination of EU Trademarks that makes certain clarifications in this respect. There have also been some recent cases in this area. EU member states need to implement the new rules by mid-January 2019. The new rules will place additional requirements on national IP offices to handle applications for 3D trademarks.

Gustav Melander and Pirjo Aro-Helander have represented Sweden, Finland and the national Patent and Registration Offices in discussions with the European Commission regarding the new implementing regulation, and have also been actively involved in various harmonization projects. Listen to their views on the topic and participate in a discussion about the future of 3D trademarks.

We look forward to seeing you!

If you are interested in discussing these topics and participating in the event, please register via this link. For more information, please contact Sirpa Kreander (, +358 20 506 6700).