Events | April 9, 2018

Roschier and the International Trademark Association (INTA) are hosting INTA Roundtable: 3D Trademarks – What´s New?

Date: Thursday 12 April 2018
Time: 9:00-10:30
Place: Roschier, Brunkebergstorg 2, Stockholm

Moderator: Rebecca Huselius, Trademark Attorney, Roschier


Gustav Melander
Gustav Melander worked as a legal advisor at the Swedish Patent and Registration Office since 2008. On 5 March 2018, he joined Roschier as a senior brand protection lawyer. Between 2012 and 2016, he was a seconded national expert with both the Opposition Division and the 5th Board of Appeal at the EUIPO.

Magnus Ahlgren
Magnus Ahlgren is Deputy Head of Department, Legal at the Swedish Patent and Registration Office. He has basically held this position since 2000. He has worked at the Swedish Patent and Registration Office since 1995 and was responsible for setting up the Trademark Division after the relocation from Stockholm to Söderhamn in 1998. Between 2008 and 2011, Mr. Ahlgren was a Seconded National Expert at the EUIPO.

As a result of the adoption of the new trademark package in the EU, 3D trademarks have become a hot topic, including the introduction of new rules on what can be included in the registration of these types of trademarks. EUIPO has published a revised version of its Guidelines for Examination of EU Trademarks, which makes certain clarifications in this respect. There have also been some recent cases in this area. EU member states need to implement the new rules by mid-January 2019.

The new rules will place additional requirements on national IP offices to handle applications for 3D trademarks. Gustav Melander and Magnus Ahlgren have represented Sweden and the Swedish Patent and Registration Office in discussions with the European Commission regarding the new implementing regulation, and have also been actively involved in various harmonization projects. Hear their views on the topic and participate in a discussion about the future of 3D trademarks.

We look forward to seeing you!

If you are interested in discussing these topics and participating in the event, please register via this link. For more information, please contact Jenny Jakobsson (, +46 8 553 191 80).