Events | October 10, 2019

Joint seminar on HR and marketing bonding

Roschier and Aalto EE are co-arranging a seminar for HR- and marketing professionals on the topic The branded workplace – HR and marketing bonding.

Date: Friday 1 November 2019

Time: 13:30 – 17:30. The program starts at 14:00, registration from 13:30. We’ll mingle from 15:45.

Where: Roschier, Kasarmikatu 21 A, 00130 Helsinki

Speakers: Dr. Pekka Mattila, Professor of Practice, Aalto University School of Business, Susanna Rantanen, Founder, Emine and Anu Waaralinna, Partner, Head of the Employment practice, Roschier.

On this inspiring afternoon event for HR- and marketing professionals, our accomplished speakers will share their thoughts on ways to make marketing and HR branding meld and how to develop synergies.

Dr. Pekka Mattila will speak about new rules of brand and reputation and why multiple-sided markets matter. Susanna Rantanen speaks about winning the war for talent and what employer branding takes, whereas Roschier partner Anu Waaralinna tells us how law and brand connect and how to find the right balance.

The event is targeted for HR and marketing professionals, with limited seating. If you have questions, please contact Heidi Nygård.