Breakfast seminar on brands for DIF members 27 September 2016
The popularity of last spring’s event resulted in the rearrangement of the breakfast seminar that we co-hosted with BrandWorxx and Directors’ Institute Finland (DIF). The Board’s responsibility for a company’s brand was the theme of the event.
Senior advisor Anne Korkiakoski (DIF) held the welcoming speech, after which CEO Jari Taipale (BrandWorxx) was the first to speak. Taipale’s presentation covered ‘The role of a brand in the development of business’, followed by Roschier Partner Rainer Hilli, who discussed the topic ‘Brand and risk management’. The seminar concluded with a panel discussion that focused on both the B2B and B2C aspect of branding. Anne Korkiakoski hosted the panel and the panelists were Leena Paananen and Antti Pankakoski.
For more information on the topic discussed at the seminar, please contact Markku Tuominen.