Asta Uhlbäck

Counsel, Brand Protection , Helsinki

Asta Uhlbäck focuses on all aspects of designs including prosecution, counseling, post-grant and enforcement. She is also specialized in EU trademarks and designs, with a particular focus on oppositions and cancellation actions. Her previous experience includes working in the EUIPO (European Union Intellectual Property Office – formerly OHIM) as an Examiner and as a Member of the Opposition and Cancellation Division. Asta is an authorized trademark attorney and an authorized design attorney in Finland.

“Asta Uhlbäck is a solution-driven professional with a strategic mindset and immense expertise that lend themselves perfectly to international brand management”. (WTR 2021).

“Asta Uhlbäck is a “well-regarded practitioner who is up there with the best” (WWL- 2017).

Asta is recognized as one of the leading experts in Finland within trademarks by Who’s Who Legal.

Roschier (2012-)
Benjon Oy, European Trademark and Design Attorney, (2007-2012)
EUIPO (European Union Intellectual Property Office – formerly OHIM), Member of Opposition Division, Member of Cancellation Division (2000-2006)
National Board of Patents and Registration of Finland, Inspector, Head of client service (1999-2000)
EUIPO (European Union Intellectual Property Office – formerly OHIM), Examiner (1997-1999)
National Board of Patents and Registration of Finland, Assistant Inspector (1991-1997)

Member of AIPPI
Member of the Finnish Association for Industrial Property Rights (STY)
Member of the Pharmaceutical Trade Marks Group (PTMG)

Professional representative, EUIPO (2006)

“IPR käytännönläheisesti” (“IPR in practice”) with M. Tuominen, M. Aalto-Setälä and C. Sundman, Kauppakamari 2016
Finnish chapter in “Designs: A Global guide 2014”, World Trademark Review

Diploma in Business and Administration, MKOL Business College (1991)

English, Finnish

A solution-driven professional with a strategic mindset and immense expertise that lend themselves perfectly to international brand management. WTR 2021