Roschier is recognized as one of the leading practices within marketing and consumer law in the Nordic region. Our lawyers have accumulated a wealth of experience from acting for leading international and domestic brand owners in several industries, excelling both in commercial work and in disputes. The practice is well known throughout Europe for its excellent track record with demanding international legal assignments and for working seamlessly between its offices in Sweden and Finland, and together with other leading law firms around the world.

In a fast-moving sector where deadlines are tight (answers are often needed the same or next day) our broad experience, knowledge and global contacts enable us to resolve issues quickly across a number of jurisdictions. This speed of response is something that our clients particularly value. We have represented clients, for example, in cases related to new product or service launches and related marketing and promotion campaigns.

The mind-set of our lawyers is to render constructive, pragmatic and proactive advice. We always strive to find a solution, and we pride ourselves in truly understanding the business and industry of the companies we work with as well as their drivers.
“There is a rare degree of business understanding throughout the firm. The lawyers are exceptionally responsive and experienced, and pleasant to deal with.”
– Chambers Europe (Intellectual Property)


Our lawyers have been closely involved in cases that have set precedents in this constantly evolving area of law. This is particularly relevant in relation to trade and marketing on the Internet and within the pharmaceutical and food industries. Our lawyers also closely follow international trends as well as the development of new marketing tools and mechanisms.

The services of Roschier’s Marketing & Consumer practice include:
  • Assessing marketing and advertising campaigns for advertising agencies and companies
  • International coordination of marketing clearance
  • Marketing and consumer regulatory advice
  • Data privacy advice, including customer loyalty programs, profiling and social media issues
  • Litigation before the Market Court, Civil Courts and Self-Regulatory Boards of the Industry
  • Handling consumer complaints
  • Product safety advice
  • Contacts, discussions and negotiations with authorities
  • Administrative proceedings
  • Product labeling, including CE marking
  • Nutrition, health and related claims
  • Product classification issues
  • Product recall campaigns, including international coordination
  • RAPEX issues
Working in close collaboration with other practices of the firm (including Brand Protection, Intellectual Property, TMT, Pharma & Life Sciences, Dispute Resolution, EU & Competition and Tax), Roschier’s Marketing & Consumer practice is able to bring the firm’s huge resources and expertise to resolve the most complex issues.

As the Finnish member of Global Advertising Lawyers Alliance (GALA) – an international network of independent law firms specializing in advertising and marketing law – our lawyers have access to some of the best expertise in marketing and advertising law in over 50 countries.