The food industry has been forced by competition to be fantastically efficient and creative. The future will continue to generate a host of challenges as the sector evolves to serve increasingly health- and ecology-aware consumers while still delivering low prices and high quality. By harnessing this creativity – not just to improve processes and create new products in traditional fields, but in growth areas such as borderline products – the sector will survive and thrive.
The journey that food takes from the farm to the table is one of the wonders of modern industry. Processes that once were labor intensive and unpredictable are now mechanized and monitored to make them supremely efficient, thereby lowering the cost to the consumer and ensuring quality.
But each stage – agriculture, processing and packaging, logistics, marketing and retail – raises its own particular legal challenges.
“Fielding an internationally-experienced team, Roschier has ‘out of the box thinkers who are not afraid to challenge me,’ says one client.”
– Legal 500 (IPR)Everything to do with food health and hygiene is highly regulated, of course, and current trends indicate the level of regulation will only increase. Then there are competition law and marketing issues. When is it legitimate to draw comparisons with a competitor’s product, for example? Which rules apply for specific products? What claims can you make about the health or environmental benefits of a product? Food safety and product liability regulations, meanwhile, raise a variety of different issues, while the need to protect your intellectual property is an ever-present challenge.
What Roschier can offer clients in the food sector is breadth. For every step in this hugely complex process, the firm has someone who understands the issues that matter. As one of the leading corporate firms in the Nordic region, Roschier has a history of handling the region’s largest transactions. In the food sector, Roschier has successfully defended several well-known brands in the industry.
However, it is perhaps in the more obscure areas of the sector where Roschier’s expertise really sets it apart. A good example is in the growth area of products on the “borderline” of medicinal and food products. Here, specialists from the firm’s leading life sciences practice combine with food industry experts to advise on the nexus of issues confronting these kinds of products.